Internet Manager Role - What should you focus on in house?

Initially the role of the Internet manager was to sell cars, but more of their time today is spent solving IT issues, supervising, working with lead management and CRM tools, updating web sites, developing and managing online marketing actions, running reports and meeting with representatives of various Internet product and service providers.

To maintain a competitive position in the crowded Internet market, a dealer must participate in a variety of online marketing actions:

• Dealership web sites (both their own and manufacturer-sourced sites)
• Inventory management (pictures, descriptions and pricing)
• LiveChat
• eNegotiating
• eNewsletters
• Search engine optimization
• Search engine marketing
• Manufacturer-sourced leads
• Third- party sourced-New and-used leads
• Online classified
• Inventory management (pictures, descriptions and pricing)
• Online auctions
• Community bulletin boards. 

Not many dealers have the time or the experience to effectively study each of these marketing actions and understand how they can help them grow their business. As a result, they have to depend on Internet managers to keep them competitive by studying these products and services and offering recommendations on what the dealership truly needs in play to stay at the front of the pack. This puts a great deal of pressure on the Internet manager.


Let Accelerated Selling take away some of that pressure and be a part of your extended team.