Social Media is a playing an increasingly significant role on the Internet and in our lives. It is re-shaping the way that we forge and maintain relationships with friends and family members. Similarly, it is impacting how businesses interact with current customers and attract new ones. Organizations that are early adopters of Social Media Marketing are witnessing a new level of interaction with their prospects and customers that is insightful and profitable. Listening and responding to your target audience has never been more viable or precise. Companies are gaining experience in a new dimension of internet marketing, which much like SEO (as distinct from SEM), offers a level playing field for businesses no matter their size. This can present a significant competitive advantage for those entities that are willing to make the commitment and become “engaged” with Social Media Marketing. Maintaining a presence in the social networks like Facebook and LinkedIn is not casual a endeavor. Unlike websites that can remain static at times (without an immediate and negative impact), effective Social Media Marketing requires consistent attention and activity to garner results. If there is not a genuine commitment in place, it may be better to wait until there are sufficient resources available (either internal or outsourced) before getting started. We can evaluate which Social Media Marketing channels provide the best opportunity for an organization, as it’s not a “one size fits all” environment. Aside from the obvious channels, there are numerous Social Media sites that are narrower in focus, which should be considered as well. Another meaningful reason to pursue Social Media Marketing is that these channels can have a very positive affect on a company’s SEO results. Fresh content is highly valued by the search engines and is proving to have considerable SEO merits. We are adept at integrating SEO into Social Media Marketing programs to ensure that these benefits are fully realized.