Almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action.
As consumers we are growing more accustomed to consulting reviews when we purchase all types of product & service – hotels, flights, cars, restaurants, doctors, plumbers…so why not driving instructors, realtors & gyms?
So for local businesses in all sectors, this underlines the importance of reviews & the priority that business owners should put on managing their reputation and ensuring their online reviews are plentiful, positive & fresh (more on this below)
As consumers we are growing more accustomed to consulting reviews when we purchase all types of product & service – hotels, flights, cars, restaurants, doctors, plumbers…so why not driving instructors, realtors & gyms?
So for local businesses in all sectors, this underlines the importance of reviews & the priority that business owners should put on managing their reputation and ensuring their online reviews are plentiful, positive & fresh (more on this below)
Source - Bright Local Consumer Review Survey 2014
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