In the automotive marketing industry, we’re at a strange crossroads where the traditional customer purchasing funnel is turning, and individual dealership websites are functioning as their own research portals and even virtual showrooms. It’s about reducing customer burden, the 1st rule of marketing, and over ¾ of customers go online before ever setting foot in a showroom. If they could not only research their desired vehicle on your site but also get a comprehensive virtual view and an online special, they’re going to remember you for sure, and you’re their new research portal AND inventory destination. Meta tags are at least halfway into the history books, and SEO is about far more than inventory, it’s about branding within your content. Anyone can find a year X model Y on sale for Z through Autotrader or Cars.com, but they’re ruled by the highest bidder. Again, if you want it done right, do it with a fully-optimized, dynamic site that’s packed full of content that will blow the traditional contenders (lead providers) out of the water. Furthermore, when you go with the traditional lead providers, you’re not directly managing your competition, you’re indirectly bidding against them for listings and leads.
Microsites are effective, and serve as amazing boosters to a holistic marketing program in every way from SEO to “link juice.” Your best bet is to go with a provider that can give you a platform that will change with your dealership activities, incentives and marketing needs. If it’s traffic, leads and SERP (Search Engine Results Page) rankings you seek, opt for the seamless integration of an organic online marketing program to go along with that platform. Doing so will get you an expert partner who can help you navigate all these industry changes and show you how to get and stay on top, dealing not only with your individual needs but also the activities of your competition. SEO isn’t just an algorithm, it’s an art, science and strategy. Nonetheless, the traditional methods of advertising have long-since dwindled by comparison with respect to ROI.
Microsites are effective, and serve as amazing boosters to a holistic marketing program in every way from SEO to “link juice.” Your best bet is to go with a provider that can give you a platform that will change with your dealership activities, incentives and marketing needs. If it’s traffic, leads and SERP (Search Engine Results Page) rankings you seek, opt for the seamless integration of an organic online marketing program to go along with that platform. Doing so will get you an expert partner who can help you navigate all these industry changes and show you how to get and stay on top, dealing not only with your individual needs but also the activities of your competition. SEO isn’t just an algorithm, it’s an art, science and strategy. Nonetheless, the traditional methods of advertising have long-since dwindled by comparison with respect to ROI.
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