By now you know that most people use Facebook and Twitter.  So you ask yourself... how do I reach these people.  A few basic things need to be done.  First create your auto dealer Facebook and twitter account.  Next, have a link to these accounts on your auto dealer website.  Then post signs in your dealership inviting all visitors to become friends with you or follow you.  Send an email to your database letting them know these accounts have been created and you would like to share daily information with them.  And on and on.....


The harder part of the equation is what to put on these sites.  Sure you have a created a social site for your dealership but what do you share?  I say share almost anything that you would tell a prospect or customer that was in front of you.


We help dealers set up and manage Facebook and twitter accounts.  Plus with our service we also blend these social sites into your search optimization strategy all designed to do one thing - let more Internet shoppers find your dealership before they find your competitor.


Accelerated Selling is based near Charlotte, NC and focuses on maximizing visibility for auto dealer websites. 704-350-5645

Just posting or listing your inventory on 3rd party sites is not enough.  You need listings that have compelling ad content, a properly structer linking strategy and more, to make your efforts pay off.  Let our Internet department consultants help you build a successful online platform and SELL MORE CARS!

Auto dealer traffic is and always has been a key driver for dealer success.  A little more than 10 years ago the rules changed and have been changing ever since.  A decade ago people found your dealer via classified ads, radio, etc.  Today they find you on the Internet!  SEO is so important for your dealer that if you do no other advertising, this is where you should be investing.  More than 85% of purchasing decisions start on the Internet, and with so many competitors you need to stand out in the crowd. 

Just a few short years ago the average car buyer went to 6 dealerships prior to making a purchase, today the average is 1.5 dealers.  This means the Internet has provided them with almost all of the information necessary to make that buying decision.  It is so important that customers can find your dealer website in Google via SEO and other well trafficked sites early in the shopping process and that your site keeps them engaged, if not they will move on to the next site and the next until they get what they are looking for . 

Automotive SEO is a science that we have perfected.  With the rules changing frequently it very difficult to keep up with these changes and unless you have a dedicated staff who is Internet community educated and connected, your efforts might still likely fall short of expected result.   Our programs for Automotive SEO are reasonably priced and designed to provide the dealer a very healthy ROI!

For a complimentary consultation of your dealer website SEO needs please contact us at 704-350-5645

Because we have more than a decade of experience with SEO (search engine optimization) and a heavy focus on auto dealer listings of inventory we are able to bring car dealer websites to higher higher positions in Google.  Additionally, as we post inventory we generate a multitude of leads and use tracking mechanisms to prove our value.  If you are an auto dealer who need SEO and would like us to create inventory listings of your vehicles daily utilizing hand coded search engine friendly methods contact us today.  

For the dealership seeking to create compelling inventory presentations for its online as well as on-lot inventory, Accelerated Selling offers its full-service Physical Inventory Services handled professionally on-site by our experienced, certified field agents.

Designed to handle soup-to-nuts inventory capture, listing and publication - or individual nuts and bolts as you desire - Accelerated Selling's Physical Inventory Services helps you create first-rate presentations of your inventory, whether online or on your lot. 

Our product line is so robust it actually generates thousands of inventory views for a dealer with 30 cars per week.  Not only that but their website is now on Google's page 1 for a few important and relevant keyword terms.  if you are looking to drive more sales to you dealer via the Internet let us offer you a complimentary consultation. http://www.acceleratedselling.com/dealer-lister-pro.html

It's not what CRM you use but how you use it.  How long do follow up on new leads?  Do you have a tracking process?  Do your prospects know about your service dept.?  Process is the key and we can help you not only implement a great process but offer a wonderful CRM tool to help you sell more in your dealership.  704-350-5645

We have designed some packages to help dealers get started easily which include out photo inventory manger, classified lister and tracking tools.  Let us show you how to sell a few additional cars per month! 


http://www.acceleratedselling.com/dealer-lister-pro-on---site-inventory-services.html

7 things make up a good a Internet Sales process.  How many do you use? 


1. Quick Response timeYes, this concept has been beat into the industry but in this age of immediacy it continues to be one of the largest separators of success.  An hour to respond to an email is NOT acceptable.  Your response needs to be within minutes, if you cannot do this consistently restructure your department or use technology that can respond with YOUR price quote immediately.

Do not measure, average response time, it’s a bogus measurement.  Instead measure what % of the time you responded within 15 minutes.  Face it, if you don’t respond quickly the chances of closing the deal drops dramatically.

2. Transparency in price, availability and tradeCustomers can get whatever information they want.  If they don’t get it from you they will get it elsewhere.  Don’t let that happen.  If they ask for a price give them a price.  If they want to know what their trade is worth talk to them about it.  Don’t ever avoid a question.  Be transparent, be engaging, be a place they want to do business, answer their questions and give them a reason to come see you.

3. Provide multiple optionsWhen customers go online the regularly add features or submit requests on vehicles out of their price range.  They are curious, they are hopeful and they are human… trying for something better than current reality is just what we do.  Once you realize they are unlikely to buy the vehicle they submitted a lead on you realize the importance in providing options to them.  This helps engage the customer with you as they explore their options and come to reality of what the best car for them really is.

4. Sell the advantages of your productAgain, customers regularly DO NOT buy the product they submitted a lead on.  Many even switch brands or bounce from new to used and vice versa.  Clearly the MYTH that Internet customers know exactly what they want is FALSE.  You need to “sell” your product.

How do you do this?  Provide links.  Send them to your product landing pages, micro sites and the pages that tell your brand proposition.  If you don’t have these pages built and optimized put that on your list of things to do.  Use OEM sites, outside news stories, social media profiles and your dealership ratings and reviews to boost your brand proposition. Do be cautious sending customers to sites you down own, you have less control but added 3rd party credibility.  Balance the pros/cons appropriately.

Track these links.  Your CRM should be able to tell you who is clicking on what, replace the links that get no action and keep the content fresh.

5. Phone call to request appointmentIf the customer provided a phone number you have permission to use it.  Call them.  Confirm they got your email, start a conversation to get to know them.  The one piece of your product another store cannot is your relationship with the customer, be sure that relationship is strong.  Use a phone script, set an appointment and track your shows.

6. Long term follow upMost 3rd party leads close AFTER 30 days.  If you are a dealership that does a great job at following its customers for 3 weeks, congratulation!  You could double your closing rate if you could extend that follow up/engagement process follows for an additional 60 days.   Long term follow up should be more than automated emails or a dealership newsletter.  Include regular phone calls into the mix.  You are most likely better at building and maintaining relationships on the phone than you are at email.  Use this to your advantage.

7. Differentiated “customer friendly” sales processAfter you have done all this work to get the Internet Customer to the dealership, don’t blow it with a bad “in person” sales process.  Continue to be transparent, answer questions, be a resource and over come objections.   You should close an exceptionally high number of your Internet appointments that show up.  It’s ok to sell and be a closer, just maintain your customer relationship through the process and you will be fine.

Posting your vehicles on Craigslist is easy and we have 8 different html templates to make sure all your postings look professional and unique.  Ask us how we can help and generate more leads for your dealership.