Initially the role of the Internet manager was to sell cars, but more of their time today is spent solving IT issues, supervising, working with lead management and CRM tools, updating web sites, developing and managing online marketing actions, running reports and meeting with representatives of various Internet product and service providers.

To maintain a competitive position in the crowded Internet market, a dealer must participate in a variety of online marketing actions:

  • Dealership web sites (both their own and manufacturer-sourced sites)
  • Inventory management (pictures, descriptions and pricing)
  • LiveChat
  • eNegotiating
  • eNewsletters
  • Search engine optimization
  • Search engine marketing
  • Manufacturer-sourced leads
  • Third- party sourced-New and-used leads
  • Online classified
  • Inventory management (pictures, descriptions and pricing)
  • Online auctions
  • Community bulletin boards. 

Not many dealers have the time or the experience to effectively study each of these marketing actions and understand how they can help them grow their business. As a result, they have to depend on Internet managers to keep them competitive by studying these products and services and offering recommendations on what the dealership truly needs in play to stay at the front of the pack. This puts a great deal of pressure on the Internet manager.


Let Accelerated Selling take away some of that pressure and be a part of your extended team.
 
 
At Accelerated Selling we recognize that auto dealers invest a lot of time and money into their staff and advertising efforts.  This invest is great but also requires a level of team skill, buy-in, training and measuring to insure a positive return on investment.  Our staff is knowledgeable in training the auto dealer sales staff in proper handling of leads from all sources.  We also teach the proper methods to show the features and benefits of the vehicle as well as negotiation techniques to allow for maximum gross profit.  Our Internet consulting team will evaluate with you, your current advertising strategy and budget, measure current and future results and then recommend changes to drive more in-market buyers to your dealership.  So if you are seeking a truly professional organization to consult with your dealership in these areas please contact us for a consultation.
 
 
By now you know that most people use Facebook and Twitter.  So you ask yourself... how do I reach these people.  A few basic things need to be done.  First create your auto dealer Facebook and twitter account.  Next, have a link to these accounts on your auto dealer website.  Then post signs in your dealership inviting all visitors to become friends with you or follow you.  Send an email to your database letting them know these accounts have been created and you would like to share daily information with them.  And on and on.....


The harder part of the equation is what to put on these sites.  Sure you have a created a social site for your dealership but what do you share?  I say share almost anything that you would tell a prospect or customer that was in front of you.


We help dealers set up and manage Facebook and twitter accounts.  Plus with our service we also blend these social sites into your search optimization strategy all designed to do one thing - let more Internet shoppers find your dealership before they find your competitor.


Accelerated Selling is based near Charlotte, NC and focuses on maximizing visibility for auto dealer websites. 704-350-5645
 
 
Just posting or listing your inventory on 3rd party sites is not enough.  You need listings that have compelling ad content, a properly structer linking strategy and more, to make your efforts pay off.  Let our Internet department consultants help you build a successful online platform and SELL MORE CARS!
 
 
Auto dealer traffic is and always has been a key driver for dealer success.  A little more than 10 years ago the rules changed and have been changing ever since.  A decade ago people found your dealer via classified ads, radio, etc.  Today they find you on the Internet!  SEO is so important for your dealer that if you do no other advertising, this is where you should be investing.  More than 85% of purchasing decisions start on the Internet, and with so many competitors you need to stand out in the crowd. 

Just a few short years ago the average car buyer went to 6 dealerships prior to making a purchase, today the average is 1.5 dealers.  This means the Internet has provided them with almost all of the information necessary to make that buying decision.  It is so important that customers can find your dealer website in Google via SEO and other well trafficked sites early in the shopping process and that your site keeps them engaged, if not they will move on to the next site and the next until they get what they are looking for . 

Automotive SEO is a science that we have perfected.  With the rules changing frequently it very difficult to keep up with these changes and unless you have a dedicated staff who is Internet community educated and connected, your efforts might still likely fall short of expected result.   Our programs for Automotive SEO are reasonably priced and designed to provide the dealer a very healthy ROI!

For a complimentary consultation of your dealer website SEO needs please contact us at 704-350-5645
 
 
Because we have more than a decade of experience with SEO (search engine optimization) and a heavy focus on auto dealer listings of inventory we are able to bring car dealer websites to higher higher positions in Google.  Additionally, as we post inventory we generate a multitude of leads and use tracking mechanisms to prove our value.  If you are an auto dealer who need SEO and would like us to create inventory listings of your vehicles daily utilizing hand coded search engine friendly methods contact us today.  
 
 
For the dealership seeking to create compelling inventory presentations for its online as well as on-lot inventory, Accelerated Selling offers its full-service Physical Inventory Services handled professionally on-site by our experienced, certified field agents.

Designed to handle soup-to-nuts inventory capture, listing and publication - or individual nuts and bolts as you desire - Accelerated Selling's Physical Inventory Services helps you create first-rate presentations of your inventory, whether online or on your lot. 
 
 
Our product line is so robust it actually generates thousands of inventory views for a dealer with 30 cars per week.  Not only that but their website is now on Google's page 1 for a few important and relevant keyword terms.  if you are looking to drive more sales to you dealer via the Internet let us offer you a complimentary consultation. http://www.acceleratedselling.com/dealer-lister-pro.html
 
 
It's not what CRM you use but how you use it.  How long do follow up on new leads?  Do you have a tracking process?  Do your prospects know about your service dept.?  Process is the key and we can help you not only implement a great process but offer a wonderful CRM tool to help you sell more in your dealership.  704-350-5645
 
 
We have designed some packages to help dealers get started easily which include out photo inventory manger, classified lister and tracking tools.  Let us show you how to sell a few additional cars per month! 


http://www.acceleratedselling.com/dealer-lister-pro-on---site-inventory-services.html